National Institute of Marketing of Nigeria (NIMN) is the body for professionals engaged in marketing and related fields as marketing practitioners, sales and marketing directors, customers’ managers, relationship directors, media planners, channel developers, creative directors, value builders, brand builders, enterprise builders, corporate and institutional governors, transformers, marketing and mass communication experts, general managers and chief executive officers.
The institute was established through the Act of Parliament No. 25 which was promulgated in July 2003. Hitherto, two professional bodies, the Nigeria Marketing Association (NIMARK) and the Chartered Institute of Marketing of Nigeria (CIMN) had existed as separate professional bodies competing for membership and authority to regulate the practice of marketing profession in Nigeria. The NIMN Act effectively merged the two erstwhile independent bodies and conferred chartered status on the new professional body.
The chartered status conferred on the institute, responsibility to regulate and standardize marketing professional practice through the conduct of comprehensive examinations, training, retraining and consultancy activities geared towards ensuring that members adopt professional approach in marketing and other related areas of marketing activities. Whilst new entrants into the profession are being developed through an intensive Programme of formal learning in marketing structured courses in various institutions across the country on full and part-time bases, qualified members are being retrained to enable them adapt to the ever changing demands of marketing situations at work and society at large.
To be The Engine-room Of Value Creation For Consumer Empowerment And Society’s Development
NIMN shall create enduring, distinctive value for all stakeholders, through the development, promotion and application of world-class marketing professionalism.