NIMN AYO ADEYEMI STATEMENT OF PURPOSE | - National Institute of Marketing of Nigeria




My interest to serve as a Council Member of National Institute of Marketing of Nigeria is borne out of my desire to contribute by giving to my professional experience, endowed resources, network, and connection built over the years; I am certain would be beneficial to the institute.

As a Marketing professional and practitioner, I have been developing myself, having worked in the tenets of marketing at various levels and areas of specialiasation over the years. The clout built in the course of my practice as well as the knowledge gained while exploring the world of marketing will be a tremendous resource to be deployed in serving as a council member of the institute.

Being a member of the Institute for over 17 years, I joined as a student in year 2000 and have been a Fellow of the Institute for over 5years; served as Registrar/ CEO of the Institute for years, I have served in various committees and as facilitator and examiner as well. It sufficed to say that I am a worthy ambassador of the institute.

As an author, I have contributed my quota of deepening the knowledge and the advancement of the marketing profession in Nigeria through my book titled "Compendium of Marketing terminology", and other published and unpublished materials.

The Marketing profession for me is a calling and the most demanding and dynamic of all disciplines. My Vision and objective for National Institute of Marketing of Nigeria is for it to be a world class professional institute, where marketing graduate, practitioners and professional seek intellectualism and resources that give solution to the teeming demand of marketing practice and services.

I shall align my thoughts with that of the President and other Council members while bringing onboard more innovative, contemporary and refined approaches to both operational issues and procedures, such that guarantee advancement and stability of the Institute.

I therefore summarise my purpose and objectives on these three acronyms A.C.T

A. Aligning the Vision to conform with the Act establishing the Institute

C. Conforming the Vision to reality and benefit of members

T. Translating the Vision to Contemporary and innovative opportunities and advantages.

It is my desire that you will consider me worthy to serve the Institute by giving me your vote of confidence.

Thank you.


Ayoade Adeyemi, FNIMN

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