CAREERS IN MARKETING

CAREERS IN SALES AND MARKETING

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The Professional Qualifications in Marketing provide a wide range of interesting career opportunities for anyone that is desirous in having a fulfilling career in Sales and Marketing. For students and graduates who are concerned with the needs of people and organizations and how they may be satisfied, it is highly probably that your education and experience can be used in a marketing career.

It is instructive that, marketing graduates more often than not enter general management trainee programs in many organisations. Most of today’s Chief Executives Officers, Heads of corporate organisations and members of Boards come from sales and marketing backgrounds relative to any other fields, perhaps because these positions require a deep understanding of organisation’s customers and the market environment in which it operates.

For job seekers, the primary criteria in all corporate organisations for giving out jobs are qualifications. By this, students and prospective job seekers should be prepared academically and professionally to meet the demands of job suppliers. The more knowledgeable you are, the higher your chances in securing these jobs and how fast anyone can rise. The acquisition of professional marketing education will add to the scope and quality of judgment of job seekers. It is instructive that, employers want to know what a job seeker can do well; therefore, it is valuable to become expert in some particular sphere(s).

 

BENEFITS OF HAVING THE NIMN PROFESSIONAL QUALIFICATIONS AND MEMBERSHIP:

The Professional qualifications in Marketing from the National Institute of Marketing of Nigeria offer the following benefits:

 Employability: It provides its holders with a competitive edge in the labour market by making them to be better qualified, distinctive and standing out than other job applicants.

  • Mobility: It offers a wide choice in securing fulfilling careers in sales and marketing in such areas as advertising, management of promotions, marketing research, Brand and Product management, Business to Business marketing, international marketing, marketing management and system analysis, new product planning and management, retailing management, sales and sales force management etc.
  • Rewarding Career: The professional marketing qualifications provide opportunity for faster career progression to its holders.
  • Networking: Membership of the Institute allows collaboration in Intellectual contributions and output amongst members. This enables professionals from different sectors, organisations, institutions and areas of expertise to meet at conferences, local chapters, and other human capital development events. Such networking opportunity impact positively on members to tell success story on their marketability and career advancement.
  • Exclusive Marketing Resources:  Members of the Institute can freely access various NIMN’s publications as dividends of membership. These publications include, newsletter, books in the library, journals in many areas and annual calendar of events. The marketing resources enhance the promotion, tenure, and other career-advancement opportunities for members.
  • Discounts on Courses: Discounts are given to members for attending seminars, conferences, workshops and other human capital development programmes. This will give members an opportunity to expand and contribute to the body of knowledge in their various sectors as well as fast tracking their elevation to next membership grade.
  • Awards: On successful completion of each level of the Professional Marketing programme, you will be eligible to use NIMN membership designatory letters after your name. An award plague/certificate that you can hang at home or your office will also be given to demonstrate your achievement.

 

As a mark of quality, the National Institute of Marketing of Nigeria’s:

  • Professional Qualification is recognized by the Federal Ministry of Education
  • Curriculum is structured to address marketing skill gaps
  • Curriculum is designed towards reconciling the town (Industry) with the Gown. (Academic).

 AVAILABLE PROGRAMMES AND ENTRY QUALIFICATIONS:

The professional qualifications of the Institute have three distinct levels and the curriculum has been designed to provide a solid foundation for those wishing to have a thorough grounding in Marketing and become Chartered Marketers:

Foundation Certificate in Marketing:

  • Holders of Five (5) Credit passes in SSCE/GCE/NECO-Ordinary Levels at not more than two (2) sittings. The Five Credits must include English Language and Mathematics.
  • Holders of National Diploma (ND) in Disciplines outside of Marketing, Business Administration and Mass Communications.
  • Matured candidates with relevant work experience.

 Chartered Graduate Diploma in Marketing:

  • Holders of the Institute’s Foundation Certificate in Marketing
  • Holders of National Diploma (ND) in Marketing or Business Administration and Mass Communications.
  • Holders of BSc, BA, and HND in Disciplines outside of Marketing, Business Administration and Mass Communications.

 Chartered Post Graduate Diploma in Marketing:

  • Holders of the Institute’s Chartered Graduate Diploma in Marketing
  • Holders of BSc or HND in Marketing, Business Administration and Mass Communications.
  • Holders of MSc or MBA in addition to BSc or HND in Marketing, Business Administration and Mass Communications are exempted from Part I.

 

 

Foundation Certificate in Marketing (FCM):

Part I Part II
  1. Principles of Marketing
    1. Management for Marketing
  1. Principles of Selling
    1. Principles of Accounting
  1. Economics & Commercial Studies
    1. Business Law
  1. Business Communications
    1. Practice of Marketing
  1. Elements of Statistics
    1. Business Environment
  1. Information Technology

 

Chartered Graduate Diploma in Marketing:

Part I (ICM I) Part II (ICM II)
1.Quantitative Business Analysis 1. Direct Marketing
2. Consumer Behaviour 2. Services Marketing
3. Industrial and Agricultural Marketing 3. Electronic marketing
4. Marketing Research 4. Sales Management
  1. Promotional Practice
5.Financial Accounting
  1. Management Accounting

 

Chartered Post Graduate Diploma in Marketing:

Part I (PFCM I) Part II (PFCM II)
1.Product Development & Brand Management 1. Strategic Marketing Management II
2. Entrepreneurship Development & Small Business Management 2. Integrated Marketing Communications
3. Distribution and Logistics Management 3. Management Information Systems
4. Strategic Marketing Management I 4. Global Marketing
5. International Marketing 5.Marketing Analysis & Decision Making (Case Study)

 

FEE STRUCTURE:

REGISTRATION FEES (NEW STUDENTS)

Foundation Certificate in Marketing : N5,000 Graduate Diploma in Marketing: N7,500 Post Graduate Diploma in Marketing: N9,000

 

EXAMINATION FEES (REGISTERED STUDENTS)

Certificate in Marketing Diploma in Marketing Post Graduate Diploma in Marketing
Part IFCM I Part IIFCM II Part IICM I Part IIICM II Part IPFCM I Part IIPFCM II
Non Refundable Exams Fee 5,000 5,000 5,000 5,000 5,000 5,000
Exams/Exemptions Fee per Subject (3,000*6) = 18,000 (3,000*5) = 15,000 (5,000*6) = 30,000 (5,000*5) = 25,000 (7,000*5) = 35,000 (7,000*5) = 35,000
Annual Subscription N2,000 N2,000 N2,000 N2,000 N2,000 N2,000
Total Fee N25,000 N22,000 N37,000 N32,000 N42,000 N42,000
Register Online Register Register Register Register Register Register

On successful completion of the final stage, candidates will be admitted as Associates. Induction fee is N50,000.00

The above fees are subject to review without prior notice.

Dedicated Bank Account: First Bank of Nigeria Plc. Account Number: 2012394438.

All payments must be made in favour of: National Institute of Marketing of Nigeria and payment teller forwarded to the Institute.

Date of Examination: The Examination of the Institute is held twice each year (June and December). All Examination entry forms must reach the National Secretariat with bank draft or tellers for the appropriate fees on or before the final day of close of entry.

No examination form will be processed if it not accompanied by evidence of payment for the examination.
Tuition: Students are free to attend any Accredited Tutorial Centre nearest to them. These are listed on the Institute’s website.

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