NIMN Profile of Prof Nnabuko | - National Institute of Marketing of Nigeria

Profile of Prof Nnabuko


Prof (Mrs) Justie O. Nnabuko, PhD, FNIMN

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Prof. Justie Nnabuko is a Professor of Marketing, a researcher and consultant in the Department of Marketing of the University of Nigeria for over thirty years. I have attended many conferences and facilitated a number of workshops and seminars. I have consulted and trained staff, among others, for First Bank of Nigeria Plc, United Bank for Africa, the then National Electricity Power Authority (NEPA), Nigeria Institute of Management (NIM), and many NGOs.

As a lecturer in the Department of Marketing, University of Nigeria, Enugu Campus, Enugu, I teach and examine marketing students at both the under- and post- graduate levels of my University and other tertiary institutions in the country for almost thirty-five years now. I have enjoyed every bit of it. I had been the head of department severally; Associate Dean and the Dean of the Faculty of Business Administration as shown below. I have served and still serve in various committees of the university. I had served as external examiner to the marketing departments of many tertiary institutions in and out of the country. I had served the Enugu Chamber of Commerce in the Seminar and Publication Committee, had served in a few organisations’ Boards.

My core competences are in marketing development of SMEs – writing of marketing plans, feasibility studies, marketing management, communication and food marketing. A research team I belonged to had received a research grant with which we researched into the land grab phenomenon in Africa for CODESRIA. I hold a PhD in Marketing and a post-doctoral diploma of the International Teachers’ Programme (ITP) held at the Stockholm School of Economics, Sweden. I am a certified SAP Consultant.

My areas of specialization include, among others, writing of marketing plans for SMEs, consultancy services, marketing management, business communication, food marketing and mentoring. I have published five books and many journal articles in different areas of marketing. I consult for organizations and aid small scale enterprises in preparing marketing plans. I equally run an NGO which caters for the rural women dwellers’ empowerment.

Work Experience:

Coordinator, Faculty PGD Programme 1998 – 2004
Acting Head, Dept. of Marketing, UNN 2003 – 2006
Associate Dean, Faculty of Business Admin 2006 – 2008
Faculty Rep., Sch. Of Postgraduate Studies, UNN 2006 – 2008
Faculty Rep., Senate, UNN 2006 – 2008
Acting Head, Dept. of Marketing, UNN 2010 – 2011
Dean, Faculty of Business Administration, UNN 2014 – 2016

On the professional side, the membership of the National Institute of Marketing of Nigeria (NIMN) had been my preoccupation and joy. I joined the then NIMARK in 1996; was made a Fellow in 2003. I had held several positions in the Institute both at chapter and national levels. I was Vice Chairman of the Enugu chapter of NIMN from 2003 – 2011, and chairperson of the chapter from 2011 – November 2015; was the 2014 Enugu NIMN Marketing Educators Conference LOC Chairman; Coordinator of the 2015 NIMN Marketing Educators conference in Calabar, Cross River State; and the Chairman, LOC for the 2015 National Conference and Annual General Meeting held in Enugu and still coordinates the Marketing Educators Conference. I had been the Second Vice President of the Institute for the past two years within which I had coordinated the NIMN professional examinations. I thank God for the things the Institute had surmounted these two years under the President and the Council.

I am happily married to Rich and blessed with five wonderful children and many grandchildren.


Having devoted the past two years in the service of our Institute, I find myself challenged at this juncture to seek a 1st Vice presidential leadership platform to further push back the gap between the "Town” and "Gown ” which had been my mandate and complete the review and updating of NIMN professional examinations.

I will also work with the President, 2nd Vice President, Council members, Chapter Executives, Staff and Members for continued unity, peace and progress of our great Institute in every aspect of its operation,

God being my guide.

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