Shuaib Adekunle Abubakar – fnimn

Shuaib is a well-rounded Senior Strategy and Marketing professional with over 25 years of experience across several functions in the Research Agency, Multinational FMCG, and Telecommunications. He has a wide range of experiences in Marketing Research, Media Planning and Management, Consumer analysis, strategic framework designs and forecasting, Insight generation and applications, pricing applications, and Business Intelligence

Shuaib has worked and led teams that consistently delivered several marketing projects, orchestrating strategic marketing relationships with agencies, and industry gatekeepers, to grow brand influence and gain market share. A well-known high-end achiever amongst peers, having served in several reputable organizations including RMS, now KANTAR, and Guinness Nigeria as the Research Manager. He joined MTN in 2005 where he held various management positions in business strategy and intelligence, research, Pricing & tariffing. He left in March 2021 as the head of the Media Management Unit in the Marketing & Strategy Division.

As a visionary leader who utilizes “out of the box” strategies to spark ideas that generate growth, Shuaib’s strong abilities to work with any team structure or setup to generate superior results have been a great asset in his career growth and progression.

A 1994 alumnus of Ahmadu Bello University, Zaria, where he bagged both BSc and MSc degrees in Economics, he has received specialized training in leadership, marketing analysis, research, media planning, and business management. A good family man to the core. Shuaib is married to his lovely heartthrob – Bosede Ebunoluwa and they are blessed with lovely and wonderful children.

Shuaib is passionate about sports, football especially. He currently plays lawn tennis and table tennis to keep fit and for relaxation. He is an active member of the Lagos Country Club.