Member, Governing Council of the National Institute of Marketing of Nigeria (NIMN)

ADENIKE OLUFADE fnimn, fspsp

CEO/Managing Consultant DIGIMAGE CONSULT,  Former EXECUTIVE DIRECTOR OF MARKETING, NIGERIAN TELEVISION AUTHORITY (NTA) Adenike Olufade is a seasoned corporate executive with over 40 years of extensive experience in marketing and business administration, culminating in her role as Executive Director of Marketing at the Nigerian Television Authority (NTA). Throughout her distinguished career at NTA, she held various key management positions, spearheading effective strategies that resulted in significant revenue gains.

Her journey at NTA traversed administrative and marketing roles, culminating in her
appointment as General Manager of several state stations, Zonal Director at Ibadan and Lagos
NTA Network Centres, Managing Director of TV Enterprises (TVE), and ultimately, Executive
Director of Marketing. Adenike also served on the NTA Board of Directors and held positions on
various boards within the organization.

As Executive Director of Marketing at the Nigerian Television Authority, she provided oversight
to directors, deputy directors, assistant directors, marketing managers, and other NTA marketing
departments nationwide, demonstrating her exceptional leadership and strategic acumen.
Adenike holds a B.A. in English from the University of Ife (now O.A.U) and two master’s degrees
from the University of Ibadan – an M.B.A. and an M.Phil. in Peace & Conflict Studies. She is
widely recognized as a “turnaround expert,” consistently revitalizing struggling business units
and restoring them to profitability.

Known for her trustworthiness, dependability, and reliability, Adenike is a consummate
marketing strategist, exceptional team player, leader, and mentor. She is a fellow of several
prestigious professional bodies, including the National Institute of Marketing of Nigeria (FNIMN),
the Society for Peace Studies & Practice (FSPSP), the Institute of Corporate Administration,
and the Association of Corporate Governance Professionals of Nigeria (FCGP). She is also a
member of the Nigerian Institute of Public Relations (MNIPR), the American Marketing
Association (AMA), the Advertising Regulatory Council Of Nigeria (ARCON), and a life member
of Women In Management & Business (WIMBIZ).
In addition, Adenike currently serves on the Governing Council of the National Institute of
Marketing of Nigeria (NIMN). Today, Adenike is the Chief Executive Officer and Managing Consultant at DIGIMAGE Consult, where she continues to leverage her expertise to drive business success and foster growth for
her clients.

Chairman Education, Examination and Accreditation Committee

AYOOLA OBAFEMI AKOMOLAFE

Ayoola Obafemi Akomolafe is a perennial Commercial leader and executive with over 30 years of hands-on experience in the commercial function and championing organization-wide transformation delivering tangible results and impact to organizations and receiving several recognitions. Over the years he has honed his skills in Business & Channel Development, Marketing, People Capability Development, Leadership, Strategy, and Financial Management.

In his current role, he coordinates Elkris Group and has overseeing responsibility for business Transformation for the foremost indigenous Food Company

He is passionate about developing the youths and supporting early to mid-career professionals to manage and accelerate their career journey, growth, and development as they learn the ropes and navigate the bends in fulfilling their purpose and achieving their ambitions in the corporate and business world.

Ayoola is an alumnus of Lagos State University, Obafemi Awolowo University, and Lagos Business School, and attended several conferences, seminars, and trainings both locally and across the continents.

He is a team leader, planner, mentor, business & leadership coach, and advocate for a harmonious community, an astute believer in Project Nigeria.

He became a Professional Marketer in 1993 and became a fellow in 2015. He is privileged to have worked in all the Markets and States in Nigeria as well as some West African Countries while working with Marc & Mei Nig Limited, Joy Investment & Finance Co Ltd, Cadbury Nig Plc, Berger Paints Plc, Chartered Institute of Personnel Management of Nigeria (CIPM), National Institute of Nigeria (NIMN), Dangote Sugar Refinery Plc, Nampak Nigeria Limited and Elkris Group.  He is much at home to all the cultures.

Ayoola brought an unprecedented drive to the membership Service of the National Institute of Marketing of Nigeria (NIMN), his passion for Professionalism and endorsement through the Professional Association is strong and commendable. He actively participated in Enugu Chapter, Ibadan Chapter, Mainland Chapter, and Ikeja Chapter.

He had served on different committees of the Institute and was recently appointed the Chairman of the Membership Committee.

He is happily married to Omoge Toyin Lola Akomolafe and blessed with Princes & Princesses.

Member, Governing Council of the National Institute of Marketing of Nigeria (NIMN)

DR. CHIDI NWANKPA fnimn

Member, Governing Council of the National Institute of Marketing of Nigeria (NIMN)

MR BONIFACE USOROH

Member, Governing Council of the National Institute of Marketing of Nigeria (NIMN)

MR IBRAHIM YAKASAI

Member, Governing Council of the National Institute of Marketing of Nigeria (NIMN)

Member, Governing Council of the National Institute of Marketing of Nigeria (NIMN)

MR. HOPE GBAGI

Member, Governing Council of the National Institute of Marketing of Nigeria (NIMN)

MS. ADEJOKE ISHOLA

Council Member National Institute of Marketing of Nigeria

SANDRA SUNDAYBA AMACHREE

A seasoned Commercial Executive with a proven track record of driving growth, fostering innovation, and leading organizational transformation. Sandra currently holds the position of Global Senior Brand Manager for Eazle, the pioneering eB2B brand of The HEINEKEN Company. In her capacity, Sandra is responsible for charting the strategic course of the Eazle brand, devising innovative strategies, and cultivating meaningful customer connections. She oversees the implementation of the brand strategy across diverse markets, developing frameworks to support
localization efforts and drive loyalty and growth on a global scale.

Previously, Sandra served as the Head of Marketing Communications at Nigerian Breweries Plc., where she orchestrated ambitious brand communication campaigns for a portfolio of over 21 brands. Her leadership saw the integration of digital media, data-driven marketing, and brand PR under one umbrella of Marketing Communications, resulting in sustained year-on-year Share of Voice growth. Next to this, she transformed the role of Brand PR in the marketing mix with a key focus on impactful brand storytelling and increasing brand awareness, as one of the growth engines for brand power.

This has been delivered through her passion for working and winning with teams. Sandra’s impact extends beyond marketing. With oversight of Media Excellence management for two West African Countries within The HEINEKEN Company, she has been instrumental in reshaping the media capabilities of the African Middle East and Eastern Europe (AMEE) region. Raising the floor and the ceiling with the successful launch and roll-out of the AMEE media hub, providing media excellence practices for other West African OpCo’s in HEINEKEN. She drove the implementation of the first marketing mix modeling study in the AMEE region with the key objective to fully optimise media investments as a critical driver of business success while delivering positive ROI on media
the investment aligns with HEINEKEN’s media principles and agenda to transform brand building.

Dedicated to the development of Marketing in Nigeria, she served as the first female Chairperson of the Lagos Mainland Chapter of the NIMN, advocating for the intersection of marketing practice with business growth and positive societal impact. She continues to serve as a Council Member of the institute to date. Drawing from her rich cross-functional background working in other functions like Sales and Human Resources, Sandra brings a wealth of knowledge to every endeavor, enabling her to lead transformative agendas and deliver impactful results. Notable among her accomplishments in HR is her pivotal role in supporting HEINEKEN South Africa in 2016 to transition into a full-fledged OpCo.

Sandra led the execution of change management strategies and effectively managed the people separation process from the HEINEKEN-Diageo joint venture (BRANDHOUSE). This transition facilitated the evolution of the company from a joint venture set up to a fully operational HEINEKEN OPCO, laying the foundation of a future-fit organization. She earned her MBA from the Lagos Business School of Pan Atlantic University and enjoys spending
her free time playing lawn tennis and golfing.