The broad mandate of the Institute is to achieve inter alia, the following objectives:-

» To promote and develop the art and science of marketing to aid formal learning and rational assessment of members.

» To promote marketing research, education, and training standards.

» To establish and sustain professional codes of practice in marketing.

» To set standards of academic development and examinations for students and practitioners at all levels of marketing and related fields.

» To organize courses and training programmes for individuals to achieve professional development and advancement.

» To develop programmes of educational support and forum for exchange of ideas relating to the promotion and advancement of the practice of marketing.

» Conduct examinations and other forms of assessment for the award of certificates and membership of the Institute.

» To authorize qualified individuals to use the designatory letters denoting their grades of membership.

» To promote and celebrate best practices in marketing through a programme of recognition of individuals and corporate organisations that have excelled in the practice of marketing.

» To promote research into the art and practice of marketing and to assist individuals and organisations in disseminating the outcome of such research work.

» To publish study manuals to support individuals preparing for the examinations of the Institute.

» To publish and promote materials in order to keep members apprised of development affecting the practice of marketing education and management.

» To provide information for organisations seeking trained members desirous of employment as well as members seeking employment.

» To set standard of professional practice through explicit code of ethics for members of the Institute, monitor compliance and making sure that transgressors are appropriately sanctioned.

» To contribute to policy formulation, local and national discourse at the state and national levels, through conferences, workshops, seminars, and presentation of position papers, and submission of memoranda.