Principal Objectives

The broad mandate of the Institute is to achieve inter alia, the following objectives:-

» To promote and develop the art and science of marketing to aid formal learning and rational assessment of members.

» To promote marketing research, education, and training standards.

» To establish and sustain professional codes of practice in marketing.

» To set standards of academic development and examinations for students and practitioners at all levels of marketing and related fields.

» To organize courses and training programmes for individuals to achieve professional development and advancement.

» To develop programmes of educational support and forum for exchange of ideas relating to the promotion and advancement of the practice of marketing.

» Conduct examinations and other forms of assessment for the award of certificates and membership of the Institute.

» To authorize qualified individuals to use the designatory letters denoting their grades of membership.

» To promote and celebrate best practices in marketing through a programme of recognition of individuals and corporate organisations that have excelled in the practice of marketing.

» To promote research into the art and practice of marketing and to assist individuals and organisations in disseminating the outcome of such research work.

» To publish study manuals to support individuals preparing for the examinations of the Institute.

» To publish and promote materials in order to keep members apprised of development affecting the practice of marketing education and management.

» To provide information for organisations seeking trained members desirous of employment as well as members seeking employment.

» To set standard of professional practice through explicit code of ethics for members of the Institute, monitor compliance and making sure that transgressors are appropriately sanctioned.

» To contribute to policy formulation, local and national discourse at the state and national levels, through conferences, workshops, seminars, and presentation of position papers, and submission of memoranda.

Mission Statement

NIMN shall create enduring, distinctive value for all stakeholders, through the development, promotion, and application of world-class marketing professionalism

The NIMN Vision

To be the Engine-room of value creation for consumer empowerment and society’s development.


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